The challenge

The challenge is to design a logo.

I have been given some ideas of what is wanted but for the most part I can take a lot of artistic liberties and design what is needed to meet the needs of the “client.”

The challenge is to design a logo for a fashion designer.

They are working on clothing lines that are primarily for women’s or girl’s clothing right now, but this is not their only focus.

The problem is that the ideas I was given are fairly focused on a certain niche market or very personal feeling. Something they like not necessarily something they can grow with. They are not necessarily bad ideas, they are simply narrow ideas.

The challenge is to take those narrow ideas and grow them into something more broad while keeping the logo simple.

The good news is that I do have some good and broad direction on some elements of the project – elegant and refined. That helps. Of course the other ideas may or may not work with that. It is my job to make them work or to not make them work.

I have been toying with some ideas for the past week. I think I have narrowed it down to something that is much less like what they wanted, but much more like what they need. I have been playing with some fonts today and while I have not quite found what I am looking for, I am sure I will find something that will work for what they want – elegant and refined. What I am envisioning should be more long lasting and work with lines for men, women, and children.

Now to make it actually happen.

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